I have four years of experience making functional and engaging graphic design for businesses in the optical industry. Targeting patient bases in Orange County, CA, I executed social media campaigns with with a high-end look to reflect the boutique feel of the optometry practice. Graphics include trunk show invites, website banners, google my business photos, instagram graphics, in-house marketing materials, signage, and more.
OC Eye Designs Optometry Social Media Management | 2019-2023
Upneeq Service Marketing Campaign Social Media | 2023
Launched a campaign to feature a new and exciting service for non-surgical eyelid lifts. This was part of a larger effort to refocus the practice with an emphasis on "Eye Aesthetics". We featured optometrist-endorsed makeup and skincare brands as part of the overall push to keep up with the demand for eye and beauty services in Orange County.
Optical Event Promotional Materials | 2019-2023
I created on-brand promotional flyers for trunk shows and other events to feature collection drops and frame showcases. I utilized fresh campaigns and graphics in combination with social media marketing to draw patients to these events.
VIP Club Marketing Campaign | 2019
Established and executed a print campaign offering valuable discounts to local business owners in order to increase mutual support and traffic among local business owners.
Women's Eye Health and Safety Month | 2023
In April, I designed a campaign to raise awareness about Women’s Eye Health and share healthy steps and practices you can take to preserve and protect your eye health
Many people are not aware that there are higher risks for vision loss among women. ⅔ people living with blindness or vision impairment are women. I featured eye catching color schemes and easy for read formats to create infographics that capture and inform the client base.
